diff --git a/DESIGN.md b/DESIGN.md
index ff9a50b..5f014a0 100644
--- a/DESIGN.md
+++ b/DESIGN.md
@@ -67,7 +67,8 @@ You can also use cron-based triggers, which return partition refs that they want
 # Key Insights
 
 - Orchestration logic changes all the time - better to not write it at all.
-- Orchestration decisions and application logic is innately coupled
+- Orchestration decisions and application logic is innately coupled.
+- "systemd for data platforms"
 
 ## Assumptions