diff --git a/README.md b/README.md
index b540858..6bad251 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,25 @@
 
-# DataBuild
+```
+          ██████╗       ████╗   ███████████╗  ████╗
+         ██╔═══██╗     ██╔██║   ╚═══██╔════╝ ██╔██║
+        ██╔╝   ██║    ██╔╝██║      ██╔╝     ██╔╝██║
+       ██╔╝    ██║   ██╔╝ ██║     ██╔╝     ██╔╝ ██║
+      ██╔╝    ██╔╝  ██╔╝  ██║    ██╔╝     ██╔╝  ██║
+     ██╔╝   ██╔═╝  █████████║   ██╔╝     █████████║
+    ████████╔═╝   ██╔═════██║  ██╔╝     ██╔═════██║
+    ╚═══════╝     ╚═╝     ╚═╝  ╚═╝      ╚═╝     ╚═╝
+
+      ██████╗     ██╗   ██╗   ██╗   ██╗       █████╗
+     ██╔═══██╗   ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔══██╗
+    ██╔╝   ██║  ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝  ██║
+   █████████╔╝ ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝   ██║
+  ██╔═══██╔═╝ ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝   ██╔╝
+ ██╔╝   ██║  ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝  ██╔═╝
+█████████╔╝  ██████╔═╝  ██╔╝  ████████╗ ███████╔═╝
+╚════════╝   ╚═════╝    ╚═╝   ╚═══════╝ ╚══════╝
+
+        - --  S Y S T E M   O N L I N E  -- -
+```
 
 DataBuild is a trivially-deployable, partition-oriented, declarative data build system.
 
diff --git a/databuild/ascii_logo.txt b/databuild/ascii_logo.txt
new file mode 100644
index 0000000..262f08e
--- /dev/null
+++ b/databuild/ascii_logo.txt
@@ -0,0 +1,19 @@
+          ██████╗       ████╗   ███████████╗  ████╗
+         ██╔═══██╗     ██╔██║   ╚═══██╔════╝ ██╔██║
+        ██╔╝   ██║    ██╔╝██║      ██╔╝     ██╔╝██║
+       ██╔╝    ██║   ██╔╝ ██║     ██╔╝     ██╔╝ ██║
+      ██╔╝    ██╔╝  ██╔╝  ██║    ██╔╝     ██╔╝  ██║
+     ██╔╝   ██╔═╝  █████████║   ██╔╝     █████████║
+    ████████╔═╝   ██╔═════██║  ██╔╝     ██╔═════██║
+    ╚═══════╝     ╚═╝     ╚═╝  ╚═╝      ╚═╝     ╚═╝
+
+      ██████╗     ██╗   ██╗   ██╗   ██╗       █████╗
+     ██╔═══██╗   ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔══██╗
+    ██╔╝   ██║  ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝  ██║
+   █████████╔╝ ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝   ██║
+  ██╔═══██╔═╝ ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝   ██╔╝
+ ██╔╝   ██║  ██╔╝  ██╔╝  ██╔╝  ██╔╝      ██╔╝  ██╔═╝
+█████████╔╝  ██████╔═╝  ██╔╝  ████████╗ ███████╔═╝
+╚════════╝   ╚═════╝    ╚═╝   ╚═══════╝ ╚══════╝
+
+        - --  S Y S T E M   O N L I N E  -- -
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